Twitter's Blue membership service is now available in Japan | Business Upturn

Twitter’s Blue membership service is now available in Japan

Twitter Blue subscription has been launched in Japan.


After releasing Elon Musk’s version of the Twitter Blue subscription service in five countries last month, the business has now expanded the premium plan to customers in Japan. Both the previous (introduced in 2021) and redesigned Twitter Blue memberships were exclusively offered in the United States, Canada, the United Kingdom, Australia, and New Zealand.

Twitter stated on its support page that customers in Japan would be able to subscribe for $980 (about $7.40) per month on the web and $1,380 ($10.42) per month on iOS. These costs are slightly cheaper than the US prices of $8 per month on the web and $11 per month on iOS.

At the present, Twitter Blue includes features like the blue verification badge, longer video uploads, priority ranking in discussion answers, a thread reader, and an edit tweet functionality, as well as unique symbols and themes. While several of these features were always featured in the legacy version of the premium membership, the verification mark, greater limit on video uploads, and ranking increase are all new.

Musk has set high goals to reduce dependency on ad income by attracting more users since taking over Twitter. He first introduced a new version of Twitter Blue in November, but had to soon shut it down due to individuals impersonating celebrities and companies.

Twitter Blue’s growth in Japan is unsurprising. Musk reportedly boasted about the social network’s market dominance in the nation during his first all-hands meeting as Twitter CEO. According to estimates, Japan has around 50 million Twitter users.

Since then, the firm has attempted to strengthen the new verification method by requiring customers to have a phone number in order to purchase the Blue membership and imposing a 90-day cooling-off period for newly established accounts. However, Twitter’s manual verification mechanism for evaluating names and bios is not operating as planned. Last week, a Washington Post writer successfully built a false account for Senator Edward J. Markey.