Many businesses are going online and the importance of marking online presence was especially felt during the pandemic. Social media platforms offer an excellent way of scaling the business by reaching out to potential customers. There are different social media platforms and different social media platforms demand a different kind of content and therefore, it becomes important to select the right platform for publishing content to scale your business. The very way to shortlist the right social media platform is by knowing who the target audience is and which platforms are they using. After identifying the demographic group and which platforms they use, it becomes extremely easy to choose the right social media platform.
The four most popular social media platforms are Facebook, Twitter, Instagram and LinkedIn. Currently, Facebook has two billion users across the world and the age group is mostly above the age of 25 years. Twitter has 271 million users and 35% of the Twitter users lie in the age group of 18 to 29. Instagram has one billion active users and 59% of the Instagram users belong to the age group of 18 to 29. Lastly, LinkedIn has 550 million users.
When Should You Use Facebook For Business?
Facebook is the most social media platform and it mostly harbours middle-aged adults. If your business caters to the needs of middle-aged adults, then Facebook is the right social media platform. Also, Facebook is used by both rural and urban demographics and therefore, the geographical location of the target audience will not be a problem. Further, this social media platform is popular across all income levels and people of diverse educational backgrounds. If you have a dating app as your business, you consider posting Love Status as the Facebook status too. Facebook is one of the most popular social media platforms for social media marketing. The social media platform is also curated to meet the business requirements by providing the users with the option to create a business page and one can also check the page insights and analytics to further work in improving the online business.
When Is Instagram The Right Platform To Expand Online Business
Instagram is mostly used by the younger generation and if your business targets the young generation like Gen Z and millennials, then Instagram is the right platform to market the products and services of your business. For curating content for Instagram, it is important to create photo and video content. It is easier to create a brand community in Instagram by following the ongoing trends and following the key hashtags. Wedding planners can market their services by posting Sexy Photos of the bride and the groom. By creating visually appealing content, one can work on customer engagement. Instagram is mostly used for clothing, restaurants, gyms and make-up businesses.
When To Market Your Business On Twitter?
With a vast majority of people in the age group 18 to 29, Twitter is mostly used for discussing news. However, it serves other usages two. Many advertisers go for promotion on Twitter for target messages by celebrities of different backgrounds. Twitter is mostly used by urban demographics and is not the appropriate tool for marketing products and services that can cater for the requirements of the rural population. In addition to that, Twitter is most popular amongst highly educated and affluent people. By identifying the educational background and the income level of your targeted customers, it can be best decided whether Twitter is the right platform or not.
When To Use LinkedIn For Marketing?
Firstly, irrespective of whether you want to market your product or service on LinkedIn or not, it is recommended to create a company page on the platform. If you want to spread business knowledge amongst professionals, then LinkedIn is the apt platform for you. LinkedIn is an awesome platform for meeting the sales prospect of your business. However, it needs to be noted that LinkedIn is a business-focused website and is mostly used for networking.
The business, of course, has the option of marketing the products and services on more than one social media platform. It is in fact recommended to mark online presence in more than one social media platform for ensuring a layer of safety. If you are marketing your products and services, try to curate different content for different social media platforms while ensuring that the theme and colors represent the brand. For instance, you can make a reel for the Instagram audience and for the LinkedIn audiences, you can go ahead with a detailed insight about a topic.
