Twitter reportedly plans to stop allowing Twitter Blue subscribers access to ad-free articles

Elon Musk has more updates planned for the Twitter Blue subscription service, including adding user authentication as a premium feature.


According to the Wall Street Journal on Tuesday, which cited persons familiar with the situation, Twitter, which was just last week acquired by billionaire Elon Musk, will no longer permit users of its Blue service to see content without advertisements.

In June of last year, Twitter Blue, the platform’s first subscription service that provided exclusive access to premium features including the ability to edit tweets, was introduced.

Subscribers had access to some publishers’ articles without being interrupted by adverts through the service. Last month, the social media site in the US made an edit option available to premium subscribers.

According to media sources, Twitter is preparing more adjustments to its $4.99 (about Rs. 410) monthly Blue subscription plan, including adding user authentication.

Musk added that collecting a charge was the only way to “fight the bots & trolls” in a response to author Stephen King on Tuesday, asking if $8 (approximately Rs. 660) was a price he would pay to be a verified user.

A request for comment from Reuters did not receive a response right away from Twitter.

Twitter will charge $8 per month for its Blue service, which includes the coveted “verified” badge, according to Elon Musk, the company’s new CEO, who wants to increase subscriptions and reduce the reliance of the social media network on advertisements.

On the social media site, a blue check mark next to a user name indicates that Twitter has verified that the account belongs to the individual or business claiming it. Most users of Twitter currently enjoy free service.

Musk has acted swiftly to impose his style on the business since the takeover, dismissing the previous CEO and other senior executives.

In addition to being allowed to publish longer films and audio files, he stated on Tuesday that subscribers with blue check marks would have priority in answers, mentions, and searches. He said that subscribers would only see half as many adverts.