According to a person familiar with the move, Twitter Inc. has paused the $8 subscription programme it introduced earlier this week to address the problem of individuals mimicking well-known businesses.
According to the person who wanted to remain anonymous because the information is private, current subscribers will still have access to their accounts. The website Platformer first reported on the action.
According to the individual, the corporation has also brought back “official” badges for high-profile accounts, with the grey badge showing up again Friday beneath the profiles of companies and significant media sites based on an internal approved list. Prior to being abandoned, the identification tag was implemented earlier this week.
Since Twitter started allowing paying customers to receive verified blue check marks, there have been an increasing number of fake accounts. While a fake Eli Lilly & Co. account tweeted that insulin was now free, forcing the company to issue an apology, another account posing as Nintendo Inc. posted an image of Super Mario holding up a middle finger. A fictitious Tesla Inc. account made light of the automaker’s track record for safety.
“To combat impersonation, we’ve added an ‘Official’ label to some accounts,” Twitter Support tweeted on Friday.
Elon Musk tweeted the same day that all accounts engaged in parody must include “parody” in their name.
The richest man in the world, who paid $44 billion to acquire Twitter last month, is dealing with a number of difficulties as top advertisers leave the platform due to uncertainty about the firm’s capacity to combat fake accounts and hate speech. In his first address to employees this week, Musk, who has also seen resignations among his leadership team, suggested that the company might go bankrupt, according to a previous report from Bloomberg News.