Instagram is an amazing platform to grow your business. However, it’s not as easy as you may assume. Growing your business effectively on Instagram can take a lot of time, energy, and dedication. However, it’s not impossible. Here are some of the best tips that you can use to effectively grow your business on the platform.
- Improve Your Bio
One of the very first things you should be doing when you are looking to improve your Instagram efforts is to optimize your bio. You want a picture that properly represents your business and brand. You want to ensure that your bio is both engaging and informative. If it’s a personal page, it should tell the audience about yourself. If it’s a business page, it should tell them what your business is about. Try to incorporate your unique value proposition when crafting your bio. Always add your website’s URL to your bio. This can get interested parties to your site where you have a greater chance of converting them.
- Focus On Creating Quality Content
Instagram is one of the platforms that is visually engaging. Because of this, you need to focus on publishing high-quality and engaging content. Having eye-catching pictures is key to succeeding on the platform. While you don’t necessarily need to travel to exotic locales to generate interest, you do want to post quality and well-curated content. Always edit your photos before publishing them. You can find a lot of quality editing apps for free on your platform of choice. High-quality editing can help set you apart from the rest of the profiles out there.
- Post Consistently
One of the biggest mistakes a lot of people make is not posting consistently enough. Everyone purchases from brands and businesses they trust. The single best way to build trust with your audience is by publishing content consistently. You want to post consistently enough to get yourself in front of prospective customers regularly. The more they make contact with your business, the more trust you garner.
Figure out when your posts perform the best and stick to a consistent schedule posting at those times. You can utilize Hootsuite to schedule your posts ahead of time. By looking at the metrics of each post, you should be able to identify the best time to post your content for your respective audience.
- Use Live and Stories
One of the things you need to be doing is leveraging all of the tools Instagram offers. This includes using both Instagram Live and Stories. Both of these things can help bring your pictures and content to life. While you can post a lot of still photographs, they are only going to go so far. With Live and Stories, you can tell the story about your brand. This can help to give your brand a much-needed personality so people can relate to it. This can be a great way to maximize the engagement you get with your audience. People are going to be much more receptive to a brand and business that engages with them.
While stories may have disappeared after 24 hours in the past, that’s no longer the case. Now, you have tools that you can use to organize them in your bio.
- Use The Right Hashtags
You want to identify the most engaging hashtags in your industry and use them. These hashtags can do wonders to get the right audience to your page. Users regularly use hashtags to find the content they are looking for. They want to find content that interests them and the best way to do this is through the use of hashtags. Any post that has relevant and heavily researched hashtags is going to perform much better than one without.
You want to do some research to figure out which hashtags are performing the best within your industry. Instagram’s platform allows you to publish as many as 30 hashtags per post. However, that doesn’t mean that you should be using 30 every post. Try to research and find the top 10 hashtags in your respective industry and add them accordingly.
Some of the other hashtag strategies include:
– Adding hashtags that can be clicked directly to your bio.
– Researching and following updated hashtags in your industry.
– Add hashtags as the very first comment on your post to avoid making a mess of your description.
– Use “highly relevant” hashtags and the highest volume hashtags to get the most eyes on your posts.
– Add hashtags directly to your Instagram stories.
– Use branded hashtags in all of your posts.
– Research the best hashtags in your industry and consistently use them.
- Always Track Your Analytics
When you are looking to generate better results with your Instagram efforts, you want to be tracking everything. All of the strategies that you are deploying aren’t going to do anything to the overall success of your account if you aren’t actively tracking things. You need to be monitoring all of the data to ensure that you are optimizing everything.
Instagram has internal analytics that you can use. This will tell you how each post is doing. You can view the insights for each post that will give you the information you need to optimize your posts and to improve your results.
- Bring Guest Posters and Cross-Post
One of the strategies that can bring a lot of new eyes to your posts and account as a whole is bringing over an industry expert. You can allow them to take over your account for a day or two. This will bring new eyes to your account and it can generate some hype that will help you grow organically.
For instance, an account that is targeting coffee enthusiasts brings on the world’s best barista to showcase the best way to pour a latte.
- Host Giveaways
When you’re looking to grow your Instagram, one of the most effective methods to do so is by giving things away. After all, everyone loves free things. If you are a service provider, you can give away a month of your service to a follower. If you sell products, you can give away a product. You can even get more creative with your giveaways to bring on new followers.
- Offer Follower Promotions
You may have a lot of people that view your account but who haven’t followed. This is likely because you haven’t given them a clear-cut incentive to do so. By offering “follower only” promotions, you will be giving them an incentive to press the follow button.
- Be Attentive and Engaging
You don’t want to be hands-off with your Instagram account. Don’t simply make posts and exit the platform. Rather, you want to try to engage with them as much as possible. You should be responding to comments made on your page and try to engage with your audience in multiple ways. Social media is always a two-way street. Try to like and comment on your follower’s pages and engage with your audience. You can buy Instagram followers to boost your following, when you have more followers you gain more organic followers.
As you can see, there are plenty of things you can do to grow your Instagram account. By using the tips above, you can grow your account organically.