Last week itself, the text-based social media platform, Threads reported a record 100 million sign-ups in just about five days but according to data from a source, Sensor Tower the service has seen some dropoff in growth and engagement.
“The Threads launch really did ‘break the internet,’ or at least the Sensor Tower models,” Anthony Bartolacci, managing director at Sensor Tower, a marketing intelligence firm informed . “In the 10-plus years Sensor Tower has been estimating app installs, the first 72 hours of Threads was truly in a class by itself.” Contrary to that, Threads saw a dropoff of more than 25% in daily active users between its July 7 peak and Monday for Threads users on Android phones worldwide. Furthermore, the company is not yet finished calibrating its model with iOS data. Within one day of Threads’ launch, it has been reported that users had already posted more than 95 million posts and 190 million likes, based on internal company data it had viewed. Threads is still in its extremely early days, and it’s natural for a sign-up rise to taper off as users explore a new service and whether the community, and the topics it pushes, are a fit and relevant.
“We did see engagement drop somewhat over the weekend, and on Monday we estimate Threads had 36.6 million active users on Android,” David Carr,a senior insights manager added that,”While there was intense interest in checking out the app initially, not every user has made a habit of visiting Threads as often as they might other social apps.”
