Remembering the fallen: A look at the top 10 failed social media sites

From pioneers to extinction – The rise and fall of once-prominent platforms

Social media platforms have transformed the way we communicate and interact with the world, but not all of them have stood the test of time.

Here, we take a nostalgic journey through the top 10 social media sites that once held the limelight but eventually faded into oblivion.


10. DailyBooth:

DailyBooth, a precursor to Instagram, captivated users with its concept of daily photo sharing accompanied by captions. With a surge in popularity driven by celebrity and influencer engagement, it reached milestones of 1 million photos and 10 million comments within months. However, after being acquired by Airbnb in 2012, DailyBooth bid farewell.

9. FriendFeed:

Founded by former Google employees, FriendFeed aimed to create a social network by aggregating updates from various platforms. Facebook recognized its potential and acquired it in 2009. Unfortunately, the site met its demise in 2015.

8. iTunes Ping:

Apple’s foray into social networking, iTunes Ping, attracted over a million users upon its launch in 2010. Geared toward music enthusiasts, it allowed users to follow artists and receive updates. However, Ping was discontinued in 2012, making way for social media integration with Facebook and Twitter.

7. Google Wave & Google Buzz:

Google’s attempts to challenge Facebook’s dominance resulted in two failed ventures. Google Wave, launched in 2009, aimed to revolutionize communication but struggled with complexity. Its successor, Google Buzz, introduced in 2010, faced privacy issues, leading both platforms to their demise.

6. Meerkat:

Meerkat disrupted the social media landscape with its innovative live video streaming platform. However, it faced fierce competition from social media giants like Facebook and Twitter, who replicated its features. Eventually, Meerkat’s access to Twitter’s social graph was blocked, and its fate was sealed.

5. Friendster:

Before Facebook, Friendster was the leading social network, especially in Asia. Garnering massive traffic from the region, it boasted more unique visitors than any other social network in Asia. Despite evolving into a social gaming site, Friendster’s popularity dwindled, and it officially closed down in 2018.

4. Yik Yak:

Yik Yak gained immense popularity among young adults with its anonymous messaging platform. However, its unmoderated nature led to issues such as cyberbullying and threats. As its user base declined, Yik Yak shuttered in 2017.

3. Vine:

Vine, a beloved short-form video app, revolutionized video content and enjoyed immense success. However, it failed to adapt to the evolving social media landscape, and Twitter’s struggles contributed to its closure in 2016.

2. Google Plus:

As another attempt by Google to challenge Facebook, Google Plus aimed to redefine social networking. However, it failed to engage users and lacked a compelling value proposition. Despite some successes, it ultimately joined the ranks of failed Google social network ventures.

1. MySpace:

Once a pioneer of social media, MySpace experienced a meteoric rise before being surpassed by Facebook. Despite multiple reinventions, including a focus on music and new artists, MySpace’s decline was inevitable. The platform experienced a significant drop in users and struggled to remain relevant.

Although these platforms have vanished, they played important roles in shaping the social media landscape. Their failures remind us of the ever-evolving nature of technology and the need to constantly innovate to capture and retain users’ attention. As we bid farewell to these fallen giants, we eagerly anticipate the emergence of new platforms that may someday shape our digital lives.