Following the widespread resignations of engineers two days ago, Elon Musk is preparing to dismiss additional Twitter Inc. employees as early as Monday, this time focusing on the company’s sales and partnership division, according to Bloomberg news agency.
Since last month, when Elon Musk acquired Twitter, the social media firm has undergone drastic, erratic transformation, including the dismissal of half the workers and the implementation of a “hardcore” work culture.
Musk had given Twitter staff a choice: stay on and put in long hours at a “harder” version of the company, or quit with severance compensation.
In contrast to those in sales, partnerships, and related areas, more individuals in technical roles chose to depart than was anticipated, the agency claimed.
According to the report, Musk requested permission to terminate more staff from those firms’ bosses on Friday, citing certain Twitter employees as sources. The people said that Robin Wheeler, who oversaw sales and marketing, declined to do so. Maggie Suniewick, who managed partnerships, concurred. The people added that as a result, both experienced job losses.
Wheeler had earlier this month considered leaving Twitter but was persuaded to stay, according to people with knowledge of the situation. She has aided Musk in his efforts to reach out to sponsors who are wary of Twitter’s shifting priorities and goals. Major companies have announced that they are stopping their Twitter spending.
In October, Musk became the company’s new CEO. After months of back-and-forth talks, the social networking site was purchased for $44 billion by the world’s richest man and CEO of Tesla and SpaceX in late October.
One of the self-described free speech absolutist’s first actions is to say he will create a “content moderation council” to make choices in response to worries that Twitter might turn into a haven for hate speech and disinformation.
In an effort to address concerns with bots and trolls, Musk declares on November 1 that the website will charge users $8 per month to authenticate their accounts.
Then, on November 4, half of Twitter’s 7,500-person workforce was shown the exit doors, shocking Silicon Valley.
The cull severely impacts the marketing division, eliminates two-thirds of the design division, and perhaps 75% of managers.
Two weeks later, on November 16, Musk gave the Twitter workers an ultimatum, requesting that they chose between being “very hardcore” and putting in long hours or risk losing their jobs.
When the company was given the ultimatum, “mass resignation” occurred, and several employees created “#RIPTwitter” and “#GoodbyeTwitter” trends on the platform itself.