How to improve your digital presence? | Business Upturn

How to improve your digital presence?


For businesses that want to reach a large audience, digital presence is a must. Typically, they can do it through one or all of the common marketing tools, such as SEO, SMM, or PPC. However, if you run a property-related business, you can benefit from an extra option to improve your online presence – listing on Royal Keepers.

Read further to learn more about these options.

Search engine optimisation


Just having a website is not enough to appear among search results and get customers from the Web. You have to tune it, so the search engine can consider it helpful for the users. This is what SEO targets.

However, doing SEO is a long way to go and requires a lot of money. Moreover, if you engage for this task someone with poor expertise, there is a risk to waste your money in vain.

Social media marketing


As social media is highly popular, you can use it to improve your digital presence as well. For example, you can exploit the following options:

Run your business page on Facebook

  • Run your account on Instagram
  • Run your blog on Medium, etc.

To have results from SMM, you need to publish engaging content and gain a large audience. So, you have to hire someone who can create this engaging content (posts, pics and videos, articles, etc.) and know how to get more followers.


To get quicker results, you can turn to the third option, PPC. Here, you order a provider to advertise your company on the web. In general, an ad about your services appears at the top of the search result page every time when the users enter inquiries you target with your keywords.

You pay for the ad only if customers view it by clicking a link to your website. Besides, you may need to hire a competent person, a targetologist. Here, your expenses are regular and, typically, also high.

Royal Keepers listing

Royal Keepers is a popular marketplace that focuses on businesses with plumbing, engineering, or scaffolding services. So, if you run a plumbing, engineering, or scaffolding company, you can use Royal Keepers to improve your digital presence.

With Royal Keepers, you can showcase your business even for free. All you need to do is just register with the marketplace and list your services. No need to pay tons of money for the optimisation of your website, getting engaging content or sales copies for advertising, etc.

If you want to highlight your company even more, Royal Keepers offers a cost-effective subscription for promotion. Indeed, it is the cheapest option to improve your digital presence!