Unless you have been living under the rock, you will know that SEO stands concrete as one of the most effective ways to attract potential customers to your website. However, there’s one thing important, which is to use it the right way. According to recent stats, around 3.5 billion searches are made on Google every day, which means that a large part of the global population looks for products and services on the web. Out of this, only 0.78% of the total searchers will get ranked on the second page. This means, if you want your website to stand out to the customers, you will have to invest in lucrative SEO strategies. If you want your website to rank higher, it is important for you to keep making changes to the SEO strategy. Here, in this feature, we will walk you through a few compelling SEO strategies for 2021:
1. Keyword Research
For your information, around 50% of searches are related to zero clicks. This means more than half of Google’s searches end up without any click. This is the result of changes in the SERP, Google’s business listings with the menu and Snippets that are answered by people. You don’t even have to wait for the query to be completely typed for the answer to appear. Therefore, there’s no shying away from the fact that keyword research will become very important in the coming months.
So if you want your website to get ranked higher, it is essential for you to invest in keyword research beause it will make your website stand out to the audience.
2. Voice Search
If you can type a query or write down a keyword in the search engine, you are privileged because not many people can do it. Especially when people step towards old age, it is hard for them to keep writing stuff on the web due to vision-related issues. According to recent research, around 27% of the global population relies on voice search. Because smartphones have changed drastically with tech advancements, voice search has emerged as a popular method for people to find an answer to their queries. So if you invest in voice search optimization, you can rest assured about not losing valuable customers for your website. In other words, you can also contact the SEO experts in Sydney to improve the voice search feature on your website as well. This will eventually draw more people to your website in a short time.
3. Video Marketing
If you don’t know, YouTube is the second most popular platform after Google with over 2 billion active users. Even if you aren’t convinced with videos, now is the perfect time to invest in them. For your information, video marketing has become the need of the hour because it has the strength to grab more audience in a short time. So how do you prepare the video content for internet searches? We recommend you start with a Meta description and the channel name. However, the description doesn’t have to be loaded with information because it will have an impact on the organic ranking of your website.