Swiggy recently launched Bolt, a quick delivery service that promises to deliver meals to customers in 10 minutes. This new feature, which will launch in particular places across India, intends to fulfil increasing consumer demand for speed, taste and convenience in food delivery.
Taking to his LinkedIn account, Rohit Kapoor, CEO of Swiggy’s Food Marketplace, wrote, “Iconic food brands have been built on the axis of time, taste and convenience. And today a few cities will enjoy the first trial of a unique (and hopefully iconic) marketplace within Swiggy Food.”
He added, “Bolt will deliver the food you love, in just 10 minutes. Yes, 10! So, folks in Bangalore, Hyderabad, Mumbai, Chennai, Delhi, Pune, the challenge for you is to choose your food in lesser time than it takes for us to deliver your food. While the rest of India, watch out for this rolling out to you asap. Your time starts now.”
Bolt’s first stage of rollout is aimed at major urban centres, including Bengaluru, Hyderabad, Mumbai, Chennai, Delhi and Pune. Bolt is now available in a few regions, but based on customer input and operational effectiveness, Swiggy plans to gradually expand the service to other places.
