Instagram parent company has released notification regarding addition of a new feature called ‘remix’ in Instagram reels. This new feature offers a way to record reels video alongside a video from another user.
It is quite similar to TikTok’s duet feature, which lets users to interact and make content with another person’s video content while creating their own. TikTok was banned in India in June last year.
This new feature is aimed at making the platform more connected and less passive where more users can collaborate with each other and make content for their Instagram reels.
So that’s what those random light switches are for💡 @quentinagerr
✨✨✨
Say hi to Remix, a new feature that lets you create a reel next to an existing one 🤩https://t.co/GOCXGYZwM0 pic.twitter.com/9VqCDprYao
— Instagram (@instagram) March 31, 2021
“Since the launch of Reels last year, several features have been added to it. This includes extending the recording time limit up to 30 seconds, extending the countdown timer to 10 seconds while recording, and adding options to trim and delete clips from the timeline. There have also been updates to the audio features, where you can now save audio clips, share audio pages, and browse for trending songs,” Instagram said in a post.
Facebook also allowed Indian creators to share their reels content on Facebook accounts resulting in higher visibility and reach. The main aim is to boost reels reach. Instagram reels was launched in July, 2020.
Recently, data shared by Indian government showed that Facebook has almost double the number of users which is 410 million than Instagram which is 210 million in India.