The anticipated merger of media giants Zee and Sony, effective from 2024, is set to revolutionize cricket broadcasting in India, with a focus on televising International Cricket Council (ICC) events.
The impending merger is expected to bring clarity and stability to the Indian broadcasting industry, pending any legal challenges. This strategic collaboration is predicted to wield a significant impact on the media rights auction for the Board of Control for Cricket in India (BCCI) bilateral rights, scheduled for August 31.
The combined efforts of Zee-Sony are poised to emerge as formidable competitors, posing a real threat to established players like Disney Star and Viacom 18 in the cricket broadcasting market. The merger’s repercussions are anticipated to usher in a new era of cricket broadcasting, with a spotlight on ICC matches and a potential shift in industry dynamics.
