India’s failure to qualify for the World Test Championship (WTC) final has dealt a major financial blow to Lord’s Cricket Ground, which is now set to face a ₹45 crore revenue shortfall due to decreased ticket demand. The much-anticipated India vs Australia final was expected to generate significant revenue, but India’s 1-3 Test series defeat against Australia and a 0-3 loss to New Zealand ended their WTC campaign, paving the way for an Australia vs Sri Lanka final.
MCC Lowers Ticket Prices to Avoid Empty Seats
The Marylebone Cricket Club (MCC), which operates Lord’s, had initially set higher ticket prices in anticipation of a large Indian fan turnout. However, with India missing out, ticket sales have dropped significantly, forcing the MCC to reduce prices by ₹5,000 per ticket to ensure better attendance.
To address the impact:
- Ticket prices for the WTC final now range from ₹4,000 to ₹11,000, down from the higher rates set for an India-Australia final.
- Refunds have been issued to fans who purchased tickets at higher rates before the price cut.
- Additional tickets and hospitality packages are now being promoted for the final.
MCC’s Struggles with Attendance
This isn’t the first time Lord’s has faced attendance issues. Last year, the England vs Sri Lanka Test at the venue only saw 9,000 spectators on Day 4, prompting criticism over pricing strategies.
Lord’s Still Set for Key Matches in 2025
Despite the financial hit, Lord’s will remain a major cricketing hub in 2025, with several high-profile matches:
- India vs England Test Series (June-July 2025) – The first four days are already sold out.
- England vs South Africa ODI – Another match that has seen high demand.
- Women’s ODI (India vs England) – Generating strong ticket interest.
- The Hundred Final – Expected to bring in a packed crowd.
While Lord’s will recover financially in the long run, the absence of India in the WTC final has undeniably led to a significant financial setback, reinforcing the belief that Indian cricket fans drive global ticket sales and revenues.
