On Tuesday, performance sports eyewear brand Oakley announced the appointment of cricketer
Rohit Sharma as its new brand ambassador to India for a two-year term.
Sharma will be sporting Oakley eyewear as part of the partnership, equipped with patented Prizm
technology specifically created for sports lenses.
He joins the likes of Virat Kohli, Yuvraj Singh, and Milind Soman who have endorsed the brand before.
Ben Goss, Oakley’s global brand director, said, “Rohit Sharma is a world-class performer, and inspiration for the younger generation and an icon who has made his mark with his sporting excellence. A true game-changer, Rohit champions passion, progression, and performance—values that represent Oakley, thus making him an ideal fit to represent and lead the brand dialogue.”
Operating in India since 2009, Oakley is present through multi-brand outlets and large optical chains, such
as Titan Eye Plus, in over 2,000 retail stores.
The company is slowly expanding its Indian market by engaging in raising awareness of why premium eyewear is important for consumers. Especially for athletic lenses.
“The awareness of fitness eyewear for the active lifestyle is increasing among Indian consumers. The future is bright in the country as the number of running and cycling events has significantly increased in the past 10 years”, said Sahil Jandial, deputy brand business manager, Oakley India.
Oakley has been associated with key running events as performance eyewear partner including Delhi Half Marathon and Mumbai Marathon among others.
It is also investing in increasing its presence in third party e-commerce platforms such as Amazon, Flipkart, Myntra, Ajio, and Tata Cliq.
