The Board of Control for Cricket in India (BCCI) has attracted attention by categorizing women’s international games under the umbrella of ‘Other Series’ for broadcasting purposes, raising discussions about the evolving identity and progression of women’s cricket. While this decision may seem a continuation of existing policies, it underscores the distinct space women’s cricket is carving in the cricketing world.
The recent Rs 951 crore media rights deal for the Women’s Premier League (WPL) further emphasizes the sport’s value. Despite Cricket Australia and England and Wales Cricket Board bundling all games for global markets, the identity of women’s internationals and leagues like the Women’s Big Bash League remains clear within their markets.
This decision, while not directly impacting broadcasters, accentuates the broader context of women’s cricket’s advancement. Additionally, Viacom 18 is expected to secure broadcasting rights for the India-Ireland Twenty20 Internationals, reinforcing cricket’s increasing visibility, especially in digital platforms.
