Kenko Health, a start-up that specializes in funding health expenses, has entered into a strategic partnership with Tata 1mg. The objective of this collaboration is to establish affordable healthcare services that are easily accessible to individuals all across India. By offering quick delivery and hassle-free services, the partnership aims to ensure that individuals can receive the healthcare they need without any inconvenience. In this partnership, Kenko Health and Tata 1mg will work closely together, capitalizing on the extensive distribution network of Tata 1mg, which covers over 20,000 postal codes.
This network will enable them to reach a larger customer base and provide a highly satisfying experience. Leveraging their strengths, the companies aim to extend Kenko Health’s customer reach and offer essential medical and wellness items, as well as high-quality healthcare devices from Shoho – the Kenko store. The collaboration between Kenko Health and Tata 1mg is expected to promote a society with happier and healthier individuals who have easy access to essential healthcare products. Kenko Health is specifically focused on developing sustainable finance models for the largely untapped OPD market, which is valued at over $250 billion.
This market segment is often overlooked by traditional insurance companies, but Kenko Health aims to address this gap and ensure that individuals in need of outpatient care have access to the necessary financial support.Overall, the partnership between Kenko Health and Tata 1mg represents a significant step towards creating a more inclusive healthcare system in India. By combining their resources and expertise, the companies hope to make healthcare services more affordable and accessible, ultimately benefiting the well-being of the population at large. With their shared vision, they are poised to make a positive impact and improve the overall healthcare landscape in India.