Tata Motors Passenger Vehicles Ltd has announced a high-energy new partnership with Red Bull India, bringing together the automaker’s electric-vehicle lineup and Red Bull’s world-renowned extreme sports athletes for a series of adventurous stunt-based challenges.
The collaboration, revealed on November 28, 2025, aims to showcase the performance, engineering and off-road capability of Tata’s EVs in real-world thrill settings — far beyond the usual urban backdrop associated with electric cars.
The first project in this series stars the Harrier.ev, Tata’s upcoming electric SUV, driven by Lebanese rally legend Abdo “Dado” Feghali, a Guinness World Record holder for the longest drift. The Harrier.ev will be pushed through steep climbs, rugged terrain and technical off-road challenges in a video that is expected to drop soon.
Vivek Srivatsa, Chief Commercial Officer at Tata Passenger Electric Mobility Ltd, said the collaboration merges “two brands that share a passion for innovation, performance, and pushing boundaries.” He added that the partnership offers a powerful platform to highlight how Tata’s EV technology aligns with adventure and extreme performance.
Feghali — who earlier tested the Harrier.ev in the Elephant Rock challenge — praised the SUV for its torque, balance and engineering finesse, calling it “a new benchmark for electric SUVs in India.”
This tie-up marks a significant strategic shift for Tata Motors as it looks to demonstrate the rugged strength of its EVs beyond city roads. Both Tata and Red Bull India confirmed that this is only the beginning, with more extreme challenges and collaborative content planned for the months ahead.
