Royal Enfield, a global leader in mid-sized motorcycles, reported sales of 82,257 units in November 2024, achieving a 2% year-on-year growth compared to 80,251 units sold in November 2023.
Domestic and International Growth
The domestic market accounted for 72,236 units, reflecting a slight decline of 4% from 75,137 units last year. However, exports surged by an impressive 96%, with 10,021 units shipped compared to 5,114 in November 2023.
Year-to-date (YTD) figures also showcased positive momentum. Total sales reached 6,47,611 units, growing 4% from the previous year’s 6,21,672 units. Exports contributed significantly to this growth, rising 29% YTD.
Product Highlights
November was a milestone month for Royal Enfield with several high-profile launches. At EICMA 2024, the company unveiled the Flying Flea, its first electric motorcycle, signaling a bold step into the EV space. Additionally, the Classic 650 and Bear 650 were launched, further cementing Royal Enfield’s reputation for crafting iconic, purpose-driven machines.
During Motoverse 2024, Royal Enfield introduced the Goan Classic 350 and Scram 440, which received enthusiastic responses from riders across India.
B Govindarajan, CEO, Royal Enfield said, “November has been an incredible month for us at Royal Enfield, filled with exciting launches that truly reflect our passion for pure motorcycling. At EICMA 2024, we took a historic step into the world of EVs with the debut of the Flying Flea, a big leap toward sustainable, forward-thinking mobility. We also introduced two stunning motorcycles, the Classic 650 and the Bear 650 that continue to build on our legacy of creating timeless, purposeful machines. Not only that, at Motoverse 2024, we launched the Goan Classic 350 and Scram 440 and both these motorcycles have garnered great response from motorcycling enthusiasts across the country.”
