Royal Enfield, a global leader in the mid-size motorcycle segment (250cc-750cc), has launched its new Completely Knocked Down (CKD) assembly facility in Samut Prakan, Bangkok, Thailand. This fully owned and operated plant marks a significant milestone in the brand’s expansion in the Asia Pacific region.
As the sixth CKD assembly unit worldwide, following Argentina, Colombia, Brazil, Bangladesh, and Nepal, this new facility strengthens Royal Enfield’s commitment to Thailand and the broader Southeast Asian market. The plant will play a crucial role in increasing the production capacity, enabling the company to meet the growing demand for its iconic motorcycles in the region.
Royal Enfield’s strategic move to set up a CKD facility in Thailand aligns with its long-term vision to enhance operational efficiency and deliver superior products to customers faster. This addition will bolster the brand’s presence in Thailand and support its ongoing growth in the Asian market.
Royal Enfield CEO, B Govindarajan, said, “Royal Enfield has been working extensively to grow the middleweight motorcycling segment globally. We have seen great reception from the international audience who are looking for motorcycles that are accessible and are a unique extension of their personality. We have an evocative range of motorcycles across various platforms catering to our global audiences. Royal Enfield is a truly global brand and ranks among the top mid-segment motorcycle brands in markets such as the UK, Korea, Australia-New Zealand, among others. Our strategic intent is to have an international expansion strategy of investing in markets with huge potential to grow. Thailand assembly plant caters to this vision. We thereby are bringing more and more motorcycle enthusiasts to experience the DNA of Royal Enfield – Pure Motorcycling”.
