Porsche AG reported a 6% year-on-year (YoY) decline in global sales for the first nine months of 2025, delivering 212,509 units worldwide. The slump was primarily driven by sharp declines in two key markets — a 26% drop in China and a 16% decline in Germany, reflecting broader challenges in the luxury automobile sector amid slowing demand in Europe and Asia.
Despite the slowdown in its home and Chinese markets, Porsche saw a 5% increase in sales in North America, underscoring resilient consumer demand in the region.
The company noted that fully electric vehicles accounted for 23.1% of total sales, while 12.1% were hybrid models, reflecting its ongoing transition toward sustainable mobility. Among its models, the Macan was the standout performer, with sales rising 18% YoY to 64,783 units, helping offset weakness in other product lines.
“Porsche continues to maintain robust delivery figures this year. The level is in line with our expectations, especially considering the ongoing geopolitical and economic conditions,” said Matthias Becker, Executive Board Member for Sales and Marketing.
The results come as Porsche navigates through global supply chain challenges, tightening EV competition, and moderating demand in China — its largest single market.
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