KRAFTON India has announced a collaboration with Mahindra to introduce the Mahindra BE 6 Electric Origin SUV into the virtual world of Battlegrounds Mobile India (BGMI). Starting January 16, 2025, players of BGMI will be able to interact with the BE 6, marking the integration of a real-world electric SUV into one of India’s most popular mobile games.
The partnership brings unique in-game features, including exclusive items such as the Quantum and Chrono Charge Suits, Volt Tracer Gun, Neon Drop BE6 Parachute, Flashvault BE 6 Backpack, and SparkStrike Pan. Players can also participate in special missions to unlock rewards like Mahindra Event Crates and other exclusive items. The collaboration aims to enhance the gaming experience by adding a layer of realism and innovation to the virtual battleground.
In a move that extends beyond the virtual realm, KRAFTON and Mahindra are offering players a chance to win a real Mahindra BE 6 electric SUV. Participants can qualify by completing in-game missions, collecting event rewards, and creating a short video showcasing the BE 6 in BGMI. The videos must be uploaded on Instagram or YouTube with the required tags and hashtags #BGMIxMahindra and #UnleashTheCharge. The contest provides a unique opportunity for one lucky gamer to take home the BE 6 eSUV.
Siddharth Merrotra, Head of Business Development at KRAFTON India, stated that the partnership reflects KRAFTON’s commitment to delivering localized and immersive experiences for Indian gamers. He emphasized that the integration of the BE 6 into BGMI not only aligns with the futuristic theme of the game but also provides players with culturally resonant content.
Veejay Nakra, President of the Automotive Sector at Mahindra, expressed that the collaboration merges Mahindra’s focus on redefining electric mobility with the innovation of BGMI. He highlighted that the BE 6, built on Mahindra’s INGLO architecture and powered by the MAIA platform, represents a perfect blend of adventure and technology, making it a natural fit for the dynamic gaming ecosystem.
This partnership is set to engage gaming enthusiasts and automotive fans alike, showcasing how real-world innovation can seamlessly integrate with the virtual world to deliver a unique and interactive experience.
