Image source: TOI
Jeep India recently announced a partnership with Bollywood star Hrithik Roshan, who will serve as both a brand partner and the new owner of the 2024 Jeep Wrangler Rubicon SUV. The new Wrangler Rubicon SUV was introduced in India on April 25 for ₹71.65 lakh (ex-showroom). The modified Wrangler Rubicon is based on the facelift model, which was introduced globally in 2023. Hrithik Roshan’s impressive car collection, which already includes vehicles like the Rolls-Royce Ghost, Range Rover, Mercedes S-Class and more, will welcome the new Wrangler Rubicon SUV.
A 2.0-liter turbocharged petrol engine paired with an eight-speed torque converter automatic transmission powers the Jeep Wrangler Rubicon SUV. It has a maximum power output of 268 bhp and a peak torque of 400 Nm. A 12.3-inch touchscreen infotainment system, an entirely digital instrument cluster, 12-way power-adjustable front seats, an Alpine-sourced audio system, wireless smartphone connectivity, automatic climate control and ADAS technology are just a few of the features that come among others.
As per Jeep India, Hrithik was chosen as the company’s new brand ambassador to promote the premium lifestyle the actor brings. According to Kumar Priyesh, Brand Director at Jeep India, “As a Premium Lifestyle SUV brand that’s all about embracing the unknown and pushing boundaries, we’re honored to have him join our community of Jeep enthusiasts. His sense of adventure and his dedication to his craft align perfectly with our values. We’re excited to have him join us on our journey and explore new horizons together.”
