Image source: Manufacturing Today India
Hero MotoCorp has recently informed exchanges that the company has concluded the auction for the exclusive collector’s edition motorbike “The Centennial.” The motorbike honours the company’s visionary founder and Chairman Emeritus, Dr. Brijmohan Lall Munjal.
With just 100 units produced, each motorbike represents passion and engineering. The auction, which was limited to dealers, suppliers, business associates and employees of the company, created unmatched enthusiasm and excitement, culminating in the highest bid of Rs. 20.30 lakh for the motorbike with the number CE100. The auction resulted in a total offer of Rs. 8.58 Crore for 75 bikes, highlighting their high value, popularity and unique charm.
In the exchange filing, the company also shared, “This extraordinary response also highlights the profound respect for Dr. Brijmohan Lall Munjal’s legacy. Significantly, the auction proceeds will be dedicated entirely to charitable initiatives, perpetuating his tradition of giving back to the community.
The remaining 25 bikes will be displayed at Hero MotoCorp facilities and will be given away through contests to employees and customers.”
