ITR filings reaches record high of 6.7 crore, jumps 16%: Income Tax Department
"Social media efforts as well as focused e-mail and SMS campaigns were launched to entice taxpayers to file their ITRs ahead of schedule. When compared to the same period the year before, taxpayers filed their ITRs for AY 2023–24 significantly sooner as a consequence of these coordinated efforts, the government said in a release.