The Indo-Tibetan Border Police (ITBP), in collaboration with the Flag Foundation of India (FFI), installed a 72-foot-high national flag at the ITBP Academy near Nag Mandir in Mussoorie on Thursday.
The national flag has been dedicated to the martyrs of the freedom struggle by ITBP and FFI, as well as to raising awareness of the ‘Har Ghar Tiranga‘ marketing campaign.
The central government is commemorating the 75th anniversary of Independence with the ‘Har Ghar Tiranga’ marketing campaign.
On Wednesday, Vice President M Venkaiah Naidu, along with Union ministers Pralhad Joshi and Piyush Goyal, flagged off a Tiranga Bike Rally for MPs from Purple Fort.
Earlier on Wednesday, the Ministry of Culture released the anthem ‘Har Ghar Tiranga,’ which features Amitabh Bachchan, Kapil Dev, Virat Kohli, Anupam Kher, and Asha Bhonsle.
The video depicts the spirit, power, and diversity of India, from sports to missile launches to the mesmerising greatness of the country.
Legendary actor Amitabh Bachchan lent his voice, and Anushka Sharma, her husband Virat Kohli, and south star Prabhas were also seen in the video.
At the end of the video, Prime Minister Modi graced it with his charismatic persona.
‘Har Ghar Tiranga’ is a marketing campaign run by Azadi Ka Amrit Mahotsav to encourage people to bring the Tiranga home and hoist it to commemorate India’s 75th anniversary of Independence.
PM Modi on Sunday urged all citizens to turn the ‘Har Ghar Tiranga’ marketing campaign into a mass movement by hoisting or displaying the national flag at their homes and using the ‘tiranga’ as a display image on their social media accounts between August 2 and August 15 to commemorate India’s 75th anniversary of independence.
“Beneath the Azadi Ka Amrit Mahotsav, from the thirteenth to the fifteenth of August, a particular motion – ‘Har Ghar Tiranga’ is being organized. Allow us to add this motion by hoisting the Nationwide Flag at our houses,” stated Prime Minister Narendra Modi on Sunday whereas addressing the month-to-month radio programme ‘Mann Ki Baat’.