The vast majority of businesses rely on websites to help them reach their customers. However, it’s usually not enough to simply create your website and hope that your audience finds it. Instead, you need to implement great marketing strategies that can get the word out about your business and increase your website’s traffic numbers. To that end, below are some key marketing strategies you’ll want to use for your new website to start generating more traffic and continue to draw visitors for a long time.
Search Engine Optimization
One of the best strategies to start with is Search Engine Optimization (SEO). SEO is when you adjust aspects of your website to better suit the traits that search engines look for when determining where to display your website in search results. For example, if someone searches for “Bakery near Chicago”, search engines like Google will go through its entire database of websites and display sites with the keywords “bakery” and “Chicago” near the top of the results.
According to Bang! Website Design, a Phoenix SEO consultant, “SEO is one of the best investments you can make for your business, both in terms of time and resources.” It can take a while for you to see results from your SEO efforts, which is why it’s important to start on this strategy early. However, if you develop a strong SEO strategy and maintain it over time, you may not even need to focus on other strategies, as search engine traffic will give you all the visitors you need.
The next thing you should focus on is creating high-quality content. High-quality content includes things like blog posts, video guides, or infographics. Generating these types of content can benefit your website in a few ways. First, it gives your audience another reason to visit your site. For example, if you run a pest control business, someone may visit your site to learn the signs of having termites. From this blog post, they determine that they have a termite problem and hire your services to help deal with it. Without this blog post, that customer may not have heard of you or known that they even had a problem.
High-quality content also gives you more of an opportunity to get discovered through search engines. Each time you create a new page on your website, such as an article or hosting a video guide, this is another page that search engines will index. However, you can’t just create a bunch of low-quality pages and hope that your audience finds them, as search engines analyze the quality when determining where to rank them.
Social media is a key marketing strategy for any business. With social media, you can quickly connect with your audience and promote your products or services. One of the great things about social media is that it’s entirely free to get started. You can create an account on the biggest social media platforms, like Facebook, Twitter, and Instagram, and start sharing your content without spending any money. However, if you want to get even more out of your social media strategies, you can pay to run targeted advertisements on these platforms to bring in your ideal customers.
Finally, before you start implementing any strategies, it’s a good idea to have a traffic tracking system in place. A website traffic tracking system, like Google Analytics, will record vital information about the people who visit your website. For example, you can learn how people found your website, which pages are the most popular, how long people spent on your website, and which pages caused people to leave the most.
It’s important to set this up before you begin your marketing strategies so that you can track your progress over time. That way, you can see which marketing strategies work the best for your website or which ones are not performing well. You can then either invest more time and effort into the ones that are providing the best results or dedicate those resources to improving your underperforming strategies. The sooner you set up a tracking system, the more data you’ll have to work with in the future, which will help you make better decisions.
Start Your Website Marketing Strategies Soon
Marketing a new website takes time. You’ll likely discover a sort of snowball effect with your strategies, in that once you start to get a little bit of traffic, it starts to grow exponentially as you develop your strategies further. For example, let’s say each of your new blog posts brings in 100 customers per month and that you create 2 posts each month. At the end of the first month, you’d have 200 customers. After six months, though, you’d have 1200 customers, as you continue to get traffic from the original posts. This is why it’s important to get started with your marketing strategies as soon as you can since you’ll need time to really see all the benefits.