Top marketing practices that actually drive results

When it comes to putting your marketing methods into practice, you will need to focus on actually driving results. For example, if you’re posting on social media but getting no interactions or engagement, this won’t be helping drive traffic to your website. If you want to see real results from your marketing efforts, you should focus on a few key areas to drive success. Here are our top marketing practice tips that will help drive results…

Engage and communicate with your customers on social media

Make sure you’re asking questions on social media, no matter what platform you’re posting on, the idea is to get your target audience interested. If people start to show interest and comment or share your posts, you should respond to them and generate some conversation. Your social media presence should be just as ‘social’ as if you’re meeting someone in person.

If you are selling products and services, it’s worth connecting your website to Instagram so you can post about the products you’re selling and tag them. This will provide a direct link to your website and enable you to measure how many people are clicking on it. Making the sales process smooth and straightforward is going to gain you more customers without a doubt. If you are having problems with social media management and you’d like some digital marketing services provided by an agency, there are many online that offer business marketing packages.

Create personalised email campaigns

Getting personal with your clients and target audience will gain you more website clicks and hopefully convert clicks to sales, try to make friends with possible customers online. You want your audiences to trust you and you can do this through email. Make sure you’re sending out at least one email marketing monthly newsletter and some shorter emails to smaller defined audiences a few times a month. Include some customer reviews, discounts and useful information in your email marketing and the key is to add a punchy subject to ensure those on your mailing list will click to open the email.

Repeat successful marketing campaigns within your strategy

If you have had some previous success when creating marketing campaigns, you should repeat what you did with a different spin on it. For example, if you know SEO works really well for your company and many customers find your website from Google search, you should make sure to keep up with the algorithm and focus on keywords.

Improve your PR contacts list

Improving your PR contacts will enable you to have more contacts to send press releases to and this will give you a bigger chance of being featured in multiple publications. People love to read stories and if you can find an interesting story related to your business that’s newsworthy, this can be a great form of marketing to drive results. Networking at events in person is a useful way to build up your contacts and create relationships with those in the media industry.

Now that you know some of the best ways to market your products and services, you will have more success when it comes to driving traffic. If you need help with brushing up on your marketing skills to drive more results, there is no harm in reaching out to a digital marketing agency and letting them work their magic. The only way to know what works best when it comes to driving results is to give a few methods a go. So, what are you waiting for?

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