Zomato to now deliver food in 15 minutes, takes on competitor Swiggy’s Bolt

While Zomato has not officially announced the launch of its 15-minute food delivery service, in-app banners on its platform have hinted at the rollout of the ultrafast delivery feature. This move appears to position Zomato as a strong competitor to Swiggy’s Bolt, which also focuses on quick delivery services.

This development comes after Zomato discontinued its 10-minute delivery service in January 2023, following a year-long pilot in Bengaluru, Gurugram, and Delhi. The company cited operational challenges and the need to prioritize delivery partner safety as key reasons for shelving the initiative at the time.

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Blinkit’s 10-minute food delivery

Interestingly, Zomato-owned Blinkit recently began offering 10-minute food delivery, signaling the group’s renewed interest in the ultrafast delivery segment. This expansion aligns with the broader industry trend of catering to convenience-focused consumers.

Balancing speed and sustainability

Zomato’s attempt to re-enter the quick delivery space is likely to reignite discussions around delivery partner welfare and operational efficiency. While 15-minute delivery offers a competitive edge, ensuring the safety of riders and maintaining food quality will be crucial to the initiative’s success.

As of now, users can spot the 15-minute delivery service banner on Zomato’s app, though a formal announcement or operational details are yet to be shared. It remains to be seen how the company plans to implement this service across cities and handle logistical challenges in a highly competitive food delivery market.