When the brand name associated with a line of clothing is the same as the name of the original designer, the item is said to be “eponymous.” For instance, namesake brands like Louis Vuitton, Kylie, and Huda are examples.
Eponymous Brands
According to the definition of eponymous, it is something or someone who provides its name to another object, and designers frequently develop eponymous labels or brands in the fashion industry. When clothing firms think about fashion marketing, it’s crucial to choose a strong brand name. It’s important to keep in mind that some fashion designers establish many brands, some of which may use their entire name and others may use variations of the name or brand. Benefits may result from using the designer’s name for the brand.
More eponymous labels exist in the fashion industry than any other industry that comes to mind, and most historic firms also typically had eponymous labels because most of them were named after the founder. However, sometime in the past 50 years, companies began using labels that were either descriptive or acronymic.
Examples of eponymous labels are Ralph Lauren, Dell, Burberry, Alexander McQueen, Toyota, Vera Wang, Christian Dior, Michael Kors, Calvin Klein, Kenneth Cole, Donna Karan, Tesla, etc.
