Food blogging to entrepreneurship- this is how a passionate food blogger started his own chain of food outlets

What could be the next step of food blogging if you’re so much passionate about food. Can you imagine living in a small city and food blogging on a good level? How can you capitalise the knowledge and exposure in food industry which you got from Food blogging?

Here is an inspiring and interesting story of JodhpurFoodie, blogging and introducing food trends since 2015 in Jodhpur and now set to introduce its own food outlet chain, Rolls Roy.

We got into an exclusive conversation with its founder Genius Jain and he spoke at length about his new venture, Rolls Roy.

Excerpts from the interview:

Could you tell us in brief about your food blogging journey?

Genius Jain: A small city means limited scope for content and blogging. Blogging can be a tough past time or business, even in metros, with all the inspiration and lots of probable content available. Blogging in a city like Jodhpur is enjoyable if you love taking challenges. As you know, Jodhpur is known for its rich heritage. And to anyone who has lived or travelled in the city, will agree that the element that adds the most to this treasure is FOOD. Jodhpur Foodie is trying to introduce that food to the world through Instagram since 2015. With a reach of 17k followers on Instagram, Jodhpur Foodie is the pioneer of food blogging in Jodhpur. Our USP lies in our authenticity as we never did paid promotions or collaborations. This blog is not just about the newly opened cafes and trending dishes of new restaurants but it also introduces some old hidden food gems to its followers and next generation.

How did your blog grow?

Genius Jain: We are living in the time where buying 100k followers is so easy but if your audience know your blog is authentic and your followers are organic, you will keep growing on Instagram. JodhpurFoodie is not only breaking the odds in the city but also doing various activities for the hospitality industry of Jodhpur to unite them and letting them grow as a community. Just like they organised two major events in the city history, Jodhpur Food Award 2018 and Super Chef Jodhpur 2019. The second season of both the events was in the pipe line but because of COVID-19, right now it seems tough to organise public gathering events.

Do you face any sort of challenges in food blogging?

Genius Jain: Yes, there are a lot of challenges in the field of food blogging. More popularity comes with more responsibility and a good blogger always has to maintain some high standards for the audience without losing authenticity in the greed of collaborations and promotions.

Tell us about your ‘Rolls Roy’ project.

Genius Jain: Rolls Roy, a world cuisine oriented pocket-friendly Rolls outlet, is a newborn baby of JodhpurFoodie is getting amazing responses in the city and is all set to open more outlets all over India. Created to suit the Indian taste buds, Rolls Roy has already made a mark in the city thanks to their delicious pure veg rolls. Rolls Roy has a clear vision of serving lip-smacking rolls at pocket-friendly prices. But again, as I said earlier, everything comes up with new challenges, the world inside the kitchen is really different and challenging. COVID-19 has changed the way people see eating out and adaptations are made to give the customer the best and that is really the fun part!


What do you think are the USPs of ‘Rolls Roy’ initiative?

Genius Jain: Typical Indian taste buds never get satisfied without the Indian bread. And it’s not just a snack, a roll is a complete meal in itself. Rolls Roy understands the uniquely distinctive taste of India and it focuses on satisfying the flavourful spirit of Indian taste buds. Providing a fusion of Indian bread with international fillings is quite the forte of Rolls Roy.

What’s the reason to go 100% veg?

Genius Jain: The idea behind 100% Veg was to cater to India’s increasingly savvy and demanding vegetarian audience by bringing them vegetarian rolls as they have never seen before. Vegetarian rolls since long have been labelled boring, owing to the limited options that restaurants offer. Our aim is to break the myth. However, there has been a recent worldwide trend towards vegetarianism, on both humanitarian and health grounds.

Is your startup lucrative enough for budding entrepreneurs in terms of franchises? If yes, why?

Genius Jain: Everybody talks about adopting homegrown brands these days but when it comes to franchises, people prefer spending in crores in global brands like Subway, McDonald’s or Pizza Hut.

This is an excellent opportunity for budding entrepreneurs to start something of their own by taking up franchises of homegrown brands. They can save on a lot on franchise fees, and more importantly, go completely Indian. Rolls Roy is offering franchises at an unbeatable price of just under 5 lacs with all support to entrepreneurs who want to start their own businesses. They have a cloud kitchen model too for the predicted life after COVID-19 situation. Our brand aims to do wonders in the Indian food industry keeping the Indian taste buds in mind.

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