Shares of Ola Electric rose more than 6% after the company announced its Holi Mahotsav offers and revealed revised pricing for its Roadster electric motorcycle range. The announcement was made on the occasion of Holika Dahan.
According to the company, the Roadster X portfolio will be offered in three battery configurations. The 2.5 kWh variant has been priced at ₹79,999, the 3.5 kWh variant at ₹92,999, and the 4.5 kWh variant at ₹99,999.
The Roadster X+ will be available in two configurations. The 4.5 kWh variant is priced at ₹1,09,999, while the 9.1 kWh variant is priced at ₹1,89,000.
The company stated that the revised pricing brings electric motorcycles at par with popular entry-segment internal combustion engine (ICE) motorcycles.
As part of the Holi Mahotsav campaign, Ola Electric has introduced what it calls a Muhurat Mahotsav, applicable for today and tomorrow. During designated 90-minute windows, limited units will be offered at special prices. The company said the prices will be revealed during the live sales window.
Ola Electric is also offering an 8-year extended warranty on S1 Pro (3 kWh and 4 kWh) and S1 Pro+ (4 kWh) variants purchased during the offer period.
The company also recently announced the launch of Ola Insiders, a community program for its existing customer base of more than one million users. As part of the Holi Mahotsav, Ola Insiders members will receive an additional benefit worth ₹5,000 during the Muhurat Mahotsav window.
Under the Ola Insiders program, Gen 1 and Gen 2 customers can upgrade their scooters and receive benefits of up to ₹50,000 on the Gen 3 S1 portfolio and Roadster motorcycles, including 4680 Bharat Cell variants. Existing customers purchasing an additional Ola vehicle under the same registered name can receive benefits of up to ₹20,000, including cashback and MoveOS upgrades. The referral program offers up to ₹5,000 in Ola credits upon successful delivery, while the referred buyer receives ₹1,000 cashback.
The company also shared pricing details for its Gen 3 S1 scooter lineup. The S1 Pro+ is available in 5.2 kWh and 4 kWh configurations priced at ₹1,90,338 and ₹1,70,338, respectively. The S1 Pro 4 kWh and 3 kWh variants are priced at ₹1,44,999 and ₹1,24,999.
In the mass-market segment, the Gen 3 S1 X+ (4 kWh) is priced at ₹1,19,999. The Gen 3 S1 X is available in 2 kWh, 3 kWh, and 4 kWh variants priced at ₹82,999, ₹98,999, and ₹1,14,999, respectively.