Shares of Zee Entertainment Enterprises Ltd surged nearly 9% on June 23 to Rs 145, making it one of the top gainers on the NSE, as investors responded positively to the company’s ambitious growth roadmap for FY26. The rally follows its investor presentation outlining strong focus on profitability, content, and digital expansion.
The media major aims to break even on its digital arm Zee5 in FY26, as opposed to an EBITDA loss of Rs 548 crore in FY25. It also set aggressive targets, including raising its TV viewership share to around 17.5% from 16.8% and improving EBITDA margins to 18–20% from 14.6%. Advertising revenue, which dropped 11.4% YoY to Rs 3,591 crore in FY25, is projected to grow by 8–10% this fiscal.
Zee is doubling down on content monetization, digital innovation, and regional penetration. Its plan includes separating TV and OTT content feeds, expanding its FAST (free ad-supported streaming TV) channel presence, and boosting Zee5’s visibility through OEM partnerships. The company is also creating new-age content, including micro and mini-series aimed at younger viewers, to drive engagement and diversify monetization.
With a market cap of over Rs 139,000 crore and average volume of 13.88 million, ZEEL’s fresh narrative has brought back investor confidence despite past headwinds, including advertising pressures and market consolidation.
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