Thomas Cook (India) Limited, a prominent player in the travel services sector, has announced the opening of a new outlet in Kolhapur, Maharashtra, as part of its strategic expansion in the state. This addition increases the company’s presence to 29 locations across Maharashtra, with Kolhapur now hosting two of these outlets. The move is aimed at tapping into the burgeoning travel demand from the region, which is considered a key source market for the company.
Kolhapur, a significant commercial hub in southern Maharashtra, is experiencing rising affluence and a growing interest in premium travel experiences. The new outlet is designed to cater to a diverse range of customer segments, including families, millennials, Gen Z, business travellers, and seniors. It offers a comprehensive suite of services, such as international and domestic holidays, group tours, personalised holidays, cruises, and value-added services like travel insurance. Additionally, Thomas Cook’s AI-driven booking platform enables customers to plan and book their vacations in real-time efficiently.
The travel trends from Kolhapur and Maharashtra indicate a strong interest in both international destinations, such as Switzerland, France, and Japan, and domestic locations like Kashmir and Kerala. There is also a notable demand for pilgrimage and spiritual tourism, with destinations like Char Dham and Kailash Mansarovar gaining popularity. Emerging destinations such as the Philippines and Georgia are also attracting attention from travellers in the region.
Rajeev Kale, President and Country Head of Holidays, MICE, and Visa at Thomas Cook (India) Limited, highlighted Kolhapur’s growing importance as a source market. He emphasised the company’s commitment to strengthening its presence in high-potential Tier-2 markets and its dedication to providing customers with seamless access to a wide array of travel services. The new outlet is strategically located to serve customers from Kolhapur and its neighbouring areas, offering them the opportunity to curate memorable holiday experiences both within India and internationally.
The expansion aligns with Thomas Cook India’s broader strategy to enhance its footprint across the country, leveraging its extensive network and expertise in the travel and tourism industry. As the travel sector continues to recover and grow post-pandemic, the company’s focus on regional markets is expected to contribute positively to its business performance.
This article is written by News Desk and reviewed by Aditya Bhagchandani before publication.