Aditya Birla Housing Finance Limited (ABHFL), a subsidiary of Aditya Birla Capital Limited, has expanded its footprint in Maharashtra with the launch of a new branch in Katraj, taking its total network in the state to 30 branches.
The move is part of the company’s broader plan to expand its pan-India distribution network and strengthen its presence in high-growth markets. Katraj is witnessing strong housing demand due to improved connectivity and growing residential developments, attracting both first-time homebuyers and working professionals.
The new branch will cater to this demand by offering localized housing finance solutions across segments such as affordable housing, prime housing, construction finance, and loans against property. ABHFL serves salaried individuals, self-employed professionals, self-employed non-professionals, and emerging income groups.
Backed by a robust digital ecosystem, the company enables seamless onboarding, faster approvals, and enhanced transparency, aimed at improving the customer experience.
To mark the launch, ABHFL is offering zero login fees along with spot loan sanctions of up to ₹50 lakh. The offer is valid from April 27 to May 31, 2026.
Speaking on the expansion, Mr. Pankaj Gadgil, MD & CEO, Aditya Birla Housing Finance Limited, said, “Maharashtra is a key growth market for us. With strong demand and rising aspirations, we are scaling our regional presence to deepen customer engagement. By combining our growing distribution footprint with robust digital capabilities, we aim to make the homeownership journey simpler, faster, and hassle-free for customers.”
The company said the expansion aligns with its focus on customer-centricity, responsible lending, and driving financial inclusion through a diversified retail portfolio.