Ayodhya’s economic renaissance: A divine transformation unleashes prosperity

The spiritual town of Ayodhya, nestled on the banks of the Sarayu River in Uttar Pradesh, is undergoing a remarkable economic transformation as it prepares to open the doors of the intricately crafted Ram Mandir on January 22. This significant event has not only brought forth spiritual fervor but has also spurred an economic renaissance, turning Ayodhya into a thriving hub of investment and growth.

Economic surge and infrastructure overhaul:

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As the town anticipates over 45 lakh devotees, it is witnessing an economic surge with an estimated investment boost of Rs 85,000 crore. Ayodhya is currently undergoing a massive infrastructure overhaul, including improved road connectivity, a water metro service, an international airport, and a revamped Ayodhya Dham Junction railway station. With 178 development projects in progress, the town is evolving into a modern economic centre.

Smart city vision and development plans:

Ayodhya’s redevelopment aligns with the Master Plan 2031, focusing on eight themes for a smart city. The plan includes a spiritual university, a green-field township, an urban forest, and other modern amenities while preserving cultural aesthetics. The town is poised to become a world-class city, offering a harmonious blend of tradition and modernity.

Tourism boom and hospitality sector:

The inauguration of the Ram Mandir has led to a surge in tourism, prompting airlines like Indigo and Air India to initiate direct flights to Ayodhya. The Indian Railway Catering and Tourism Corporation (IRCTC) plans to run 1,000 Ayodhya-bound trains to cater to the rush of passengers. This boom has triggered a race for prime hotel properties, with property prices soaring, and renowned hotel brands like Taj, Radisson, and ITC opening new properties.

Corporate investments and FMCG inroads:

Corporate giants are recognizing Ayodhya’s potential. Bisleri, India’s largest mineral water company, plans to set up a greenfield plant in Ayodhya. Indian Hotels (IHCL) has launched two new hotels, contributing to the town’s travel circuit. FMCG companies are also making strategic inroads to meet the rising demand from regional markets.

Economic benefits beyond borders:

As Ayodhya prospers, the economic benefits are expected to extend to more than a dozen neighbouring districts, aligning with the country’s growth agenda. Dinesh Goyal, National Senior Vice President of the Indian Industries Association, anticipates a business turnover of Rs 50,000 crore, emphasizing that businesses across the country are capitalizing on the opportunities presented by Ayodhya’s growth.

Job creation and small business flourish:

The hospitality, travel, and tourism industry alone has created up to 20,000 additional jobs to cater to the anticipated influx of tourists. Small businesses, particularly those offering handicrafts, are experiencing a surge in demand. Exports from Ayodhya rose by 130 percent to Rs 254 crore in FY23, showcasing the economic vibrancy of the town.

 Ayodhya’s journey from a spiritual centre to an economic powerhouse exemplifies the harmonious coexistence of tradition and progress. The inauguration of the Ram Mandir not only fulfills a spiritual aspiration but also sets the stage for sustained economic growth, job creation, and prosperity for Ayodhya and its neighboring regions. The divine transformation is unleashing an era of unprecedented economic opportunities and development.