India’s first tech-enabled omni-channel pet-care platform, Zigly announced the launch of two experience centers at New Friends Colony and Ambassador Hotel – IHCL SeleQtions– Sujan Singh Park in New Delhi. The expansion comes as part of Zigly’s omni-channel expansion strategy to increase customer touch-points across the country and strengthen its commitment to delivering quality and affordable range of pet care products and services.
Zigly, with 8 experience centers now, plans to expand its footprint beyond the Delhi-NCR region in all the major cities of the country to service a higher market share. The newly launched experience centers are located at New Friends Colony and Ambassador- – IHCL SeleQtions. The locations are densely populated with several pet families living nearby for easy access to the brand’s quality petcare products and services. Zigly has also rapidly grown its online presence across India through its website www.zigly.com and Zigly app serving 30,000+ pets and pet parents.
Speaking at the launch, Mr. Ambarish Sikarwar, Business Head, Zigly said, “The pet care market in India, especially metropolitan cities has grown exponentially. There has been a monumental change in people’s attitudes toward pets and animals over the past few years. But there are limited options for quality products and services when it comes to the petcare experience. Zigly is bridging the gap between quality demanded by consumers to what is currently available with its high-end pet care offerings.”
“A pet is a family member and an integral part of people’s lives. The joy and value that they bring to people’s lives are unmatched and we, at Zigly, aim to provide the best for people’s fur babies. The addition of another outlet will also help us counter existing demand effectively, reach new customers and bolster our share of the market.” added Mr. Sikarwar.
A paradise for furry friends, Zigly Experience Center is all-things pet. With the concept of being under one roof, the brand takes care of health, nutrition, style and training essentials for your loved one. The retail and services platform offers the widest range of pet care products such as food, nutritional supplements, hygiene products, accessories, and toys along with a specially designed clothing line – for dogs, cats, and other pets. There is also a dedicated section for pet services including grooming, spa, and salon. A fun play area has also been designed for the entertainment and relaxation of pets.
Celebrating the festivities, the petcare brand also organized the first-ever Diwali Pet Carnival at Ambassador – IHCL SeleQtions on 16th October. The carnival witnessed hosts of fun-filled activities and games like Diwali-themed selfie wall, tattoo artists, live performances, ring-throw games, and goodies for pets, along with treats and quality shopping experience for pets and pet parents. More than 200 pets and pet parents attended the Carnival and had a wonderful bonding experience with others.
With this expansion, Zigly now has 8 experience centers in the Delhi-NCR region with a presence in heavily populated tactical locations – New Friends Colony, Ambassador Hotel – Sujan Singh Park, Kailash Colony, Green Park, Janakpuri, Punjabi Bagh, Defence Colony, and Gurugram.