Streaming giant Netflix is planning a two-day free streaming event on December 4, this year to provide free streaming of Netflix premium content to non-subscribers from India. This can be seen as a strategy to tackle the low subscriber growth rate in the month of September and to tackle the other streaming giants like Amazon Prime Video and Disney+ Hotstar. The company expects to get new subscribers and good growth with this initiative.
However, Netflix has now stopped the free 30-day trial for newly registered users to increase earnings as the company aims to get new subscribers in India. This event can be seen as an experiment that will expand to other markets if good results are achieved.
Netflix’s chief operating officer Greg Peters confirmed the promo calling it ” StreamFest,” for the people of India. “An idea we are excited about and we’ll see how it goes. We think that giving everyone in-country access to Netflix free for a weekend could be a great way to expose a bunch of new people to the amazing new stories we have to really create an event and hopefully get a bunch of those folks to sign up,” Peters said.
Netflix currently offers a variety of subscription plans in India, ranging from Rs 199 to Rs 799. However, the company had launched a “Netflix for free” page for viewers not having a subscription plan. The company allowed to stream some selected Netflix Orignal content on this page.