In one of the pitches on Shark Tank India in the episode telecast yesterday on Sony Tv and its digital sister concern Sony Liv, we saw Patil Kaki owners pitching their company seeking funding from the Sharks. They make home-made snacks like ‘ladoos, khakhra, modaks, etc.’ Geeta Patil, the cook of these delicacies started off her business of making salty and sweet snacks with INR 5K and then in 2019, one random day she asked her son to get up and make a website for her brand. Since then they have catered to around 18K customers via their website alone. Their vision is to take these home-style snacks that they make to the entire country of India. Their ask for the funding of PatilKaki was INR 40L for 2.5% of equity.
Geeta Patil’s son is only 21 years old and a college drop out from 2016 because since 8th class he used to code and manage to earn a decent living on a monthly basis. He and Darsheel, his co-founder in PatilKaki started an ed-tech company but the videos were not up to the mark. So then they started together an IT service company, where they earned a lot of money from too. But since they wanted to eventually enter the product-based industry, therefore they started from home, where they used his mother’s culinary skills to start PatilKaki.
Eventually Peyush Bansal and Anupam Mittal cracked a deal with them of INR 40L in exchange for a 4% equity. PatilKaki got their investors and they were pretty happy with the deal even if it came with 1.5% extra equity.
