Tips Music Limited and Sterling Reserve Music Project have teamed up to breathe new life into Bollywood’s iconic 90s songs through their collaboration, Tips Take 2. This innovative project promises to reimagine beloved classics, offering music fans a modern twist on timeless hits. The first release under this venture, “Sambhala Hai Maine,” dropped on December 9, 2024, showcasing powerhouse singer Dev Negi, with Heli Daruwala and Parth Samthaan adding their on-screen charm.
The project is set to disrupt the music industry by fusing nostalgic tunes with fresh, contemporary vibes. Mr. Hari Nair, CEO of Tips Music, expressed excitement about the launch, emphasizing how the partnership will redefine audience engagement through tailored entertainment solutions across both music and film. “Tips Take 2” is just the beginning of Tips Music’s journey into branded intellectual properties, with more exciting projects expected in the future.
With Bikram Basu, Chief Innovation and Strategy Officer at Allied Blenders and Distillers, noting that this initiative will have music lovers cheering for more, the project is expected to captivate audiences with three reimagined 90s hits. The digital-first release platform, along with a mix of emerging and established artists, is poised to bring the golden era of Bollywood music into the present day.
The music label’s rich history includes producing iconic soundtracks such as “Khalnayak,” “Taal,” “Pardes,” and “Race”, and continuing to push boundaries in the industry. As the first song from the series drops, the collaboration between Tips Music and Sterling Reserve Music Project is set to bring nostalgic Bollywood songs into a new era of musical appreciation.
