COURTESY:NDTV
The Adah Sharma-starrer ‘The Kerala Story’ passed the crucial first Monday test by earning double digits.
The Kerala Story, directed by Sudipto Sen, has successfully capitalised on the controversy that has surrounded it. The film has managed to retain consistent collections even on its first Monday after providing one of the top five biggest debuts of the year, behind Pathaan, Kisi Ka Bhai Kisi Ki Jaan, Tu Jhoothi Main Makkaar, and Bholaa.
According to film reviewer Taran Adarsh, The Kerala Story made a double-digit profit on its fourth day of distribution. The film made Rs 10.07 crore on Monday with a 27.57% occupancy rate in the Hindi-speaking market. However, The Kerala Story’s Monday numbers are nowhere like those of Vivek Agnihotri’s controversial release, The Kashmir Files, last year. After a hesitant start, the Anupam Kher-starrer picked up steam and grossed Rs 15.05 crore on its debut Monday.
The Kerala Story garnered Rs 16.50 crore on May 7, its highest-ever collection (so far). The following day, May 8, the controversial picture suffered a modest decline in box office earnings, although it still earned Rs 10.50 crore (nett) in India. This brings the four-day total to Rs. 45.75 crore. Today, May 9, The Kerala Story will cross the Rs 50 crore mark. On Monday, the Hindi version had a 27.57 percent occupancy rate.
A news conference was arranged by the film’s director, Sudipto Sen, and producer, Vipul Shah, after numerous Tamil Nadu theatres reportedly refused to screen the film due to objections.