Salman Khan to Promote ‘Sikandar’ Digitally Amid Security Concerns

Despite these constraints, Khan is expected to engage extensively with fans and audiences through online platforms, ensuring Sikandar garners the necessary pre-release momentum.

Salman Khan’s upcoming film Sikandar is set to witness a unique promotional strategy as security concerns have led to limitations on the actor’s public appearances. Sources have revealed that Khan’s movements remain restricted, prompting the makers to shift their focus towards digital promotions in the lead-up to the film’s release.

Despite these constraints, Khan is expected to engage extensively with fans and audiences through online platforms, ensuring Sikandar garners the necessary pre-release momentum. The film, which has generated considerable buzz, marks another collaboration between Salman Khan and producer Sajid Nadiadwala, with A.R. Murugadoss directing the project.

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Khan’s absence from on-ground promotional events is an unusual move for a film of this scale, but industry insiders believe the digital strategy could prove to be just as effective, given the actor’s massive online following. The makers are likely to leverage social media platforms, interviews, and exclusive online content to build excitement ahead of the film’s release.

As the trailer launch begins, Sikandar remains one of the most talked-about projects in Bollywood, with fans eagerly awaiting further updates on Salman Khan’s highly anticipated return to the big screen.

Credit: Pinkvilla