Multiplex owners not happy with digital release of movies.

Ever since the lockdown has started the entertainment industry is one of the worst-hit among others due to the global pandemic induced lockdown. Lots of production houses are now opting digital platforms for the release of their movies as there is no certainty as to when theatres will be re-opening.

However, theatre owners aren’t happy with the decision made by the producers. The CEO of one of the multiplex chain has released a statement which says, “It is very disappointing that the filmmakers are opting digital-first route when we are just steps away from theatrical releases with the reopening of cinema halls across the country with all necessary precautions.”

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The statement further says, “The economy is reopening and malls have already opened. They just need to have some more faith and patience to hold the content for the big screens, that is it was made for.”

Recently, Disney+Hotstar announced the release of seven movies including Akshay Kumar’s Laxmmi Bomb. Films such as Sadak 2, Bhuj, The Big Bull and Laxmmi Bomb are all skipping theatrical releases and arriving straight to the streaming app.

The announcement was made during a special live event on Monday evening, attended by Alia Bhatt, Ajay Devgn, Akshay Kumar, Varun Dhawan and Abhishek Bachchan. The films will be released between July to October, starting with later actor Sushant Singh Rajput’s Dil Bechara.