K-pop singer Haerin becomes the new brand ambassador for Dior

New Jeans’ member Haerin becomes a new International ambassador for the high-end luxury brand Dior. The news about the singer’s designation as the new face of Dior was confirmed by Women’s Wear Daily (WWD).

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The band’s official Instagram account also has shared a story that was initially posted by Vogue Korea. The 16-year-old appears in the promotion for Dior’s latest perfume collection. Later on, several photos were posted of Haerin wearing Dior Jewellery by New Jeans’ Instagram handle.

“This is an opportunity to celebrate the privileged ties binding more than ever the NewJeans singer and Dior. Between elegance and audacity, a unique friendship in the name of creativity,” the brand’s representatives said to WWD.

Haerin has entered the list of K-pop stars who are already in collaboration with Dior such as BTS’ Jimin, EXO’s Sehun, BLACKPINK’s Jisso and Cha Eun-woo. She is also the final member of the group that has got an ambassadorship from a luxury brand.

New Jeans is a South Korean girl group comprising five members Minji, Hanni, Haerin, Hyein and Danielle. The band debuted in 2022 by releasing the single ‘Attention’ and later on released two other singles ‘Hype Boy’ and ‘Cookie.’ The group was formed by ADOR.

They serve songs ranging from distinct genres known as K-pop, R&B and pop. The group rose to popularity with its hits songs that are liked by the masses. The band has gained an enormous amount of fan following among teenagers. In 2023, the band released its first single album ‘OMG’ which became a super success.