“There was a time I didn`t like what I saw in the mirror” says Avika Gor, refuses to endorse fairness cream

Balika Vadhu star Avika Gor is one of the most talented actresses in Indian television, Avika gains her popularity from Balika Vadhu it was based on child marriage. then she slowly turned to regional movies and now she is also one of the finest actresses in the regional movie industry

Recently she sat for an interview with Times of India where she talked about how fairness cream brands are manipulating the young mind and how beauty standards have changed over the past years, she also adds that being fair doesn’t make you beautiful or confident but it’s your work ethics, your thinking, talent, and overall personality that matters the most as these will be your defining qualities

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she quoted “Unfortunately we have been fed the wrong notion when it comes to the idea of an ideal beauty standard. Over the years we have seen so many advertisements where being fair is considered to be beautiful and I have never been comfortable with this idea. Being fair cannot be equivalent to your overall personality. Another reason why I refused to endorse these products is that I know that this kind of unrealistic approach towards the concept of beauty can have a lasting impression on young minds.”

Later she added “As an actor, it was a conscious decision to not degrade anyone but to send out the right message. Being fair won’t make you confident and beautiful, but it’s your work ethics, your thinking, talent, and overall personality that matters the most as these will be your defining qualities”

In past, many celebrities have refused to endorse or work with leading fairness cream brands like Priyanka Chopra Jonas, Sushant Singh Rajput, Kangana Ranaut, and many more.