Shah Rukh Khan turns out to be brand ambassador for Aryan Khan’s clothing brand

The King Khan of Bollywood is again in news but this time not for his movie or any other movie related activity but for his son, Aryan Khan’s clothing brand D’Yavol, a luxury streetwear brand. Today a teaser is dropped ahead of its upcoming ad which features Shah Rukh Khan. This ad was shot by Aryan himself which made his directorial debut. The teaser features Shah Rukh Khan in a dashing look increasing excitement about the brand among the fans.

Aryan shared the video on his Instagram account along with a caption saying, “ABCDEFGHIJKLMNOPQRSTUVW-YZ X will be here in 24 hours… Follow @dyavol.x for exclusive content.” The full video is all set to release on Tuesday, 25th April. For this new adventure of his life, Aryan has partnered with Leti Blagoeva and Bunty Singh. Before the launch of his luxury streetwear brand Aryan has already launch a premium vodka brand last year where he collaborated with the world’s largest brewing company.

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While talking about the brand D’Yavol Aryan said, “As of now, we’re thinking of an apparel line that comes in March and it will be brought to the consumer by limited edition capsule collections, made available to them via drops on our web store. As we go on from there, there will perhaps be more verticals.” “It’s been nearly 5 years since the conception of this lifestyle luxury collective. D’Yavol is finally here,” he has written on social media.

Beside his business venture, Aryan is all set to make his Bollywood debut as a writer and director for an untitled film under Red Chillies Entertainment.