
In a collaboration that has left fans thrilled, Bollywood’s King Khan, Shah Rukh Khan, and the King of South Cinema, Allu Arjun, are set to appear together in a highly anticipated Thums Up commercial. This union between two of India’s biggest stars promises to create a buzz across the country.
Shah Rukh Khan, often referred to as the King of Bollywood, has reigned over the Indian film industry for decades with iconic performances and massive box office successes. Meanwhile, Allu Arjun has carved a niche for himself as the King of South Cinema, especially after the pan-Indian success of Pushpa 2, which solidified his appeal among Hindi-speaking audiences. Together, their charm and star power are expected to take this campaign to new heights.
According to a report by Bollywood Hungama, “Both Allu Arjun and Shah Rukh Khan endorse Thums Up. Its team decided to bring them together as such a star-studded campaign is sure to catch attention. After all, both are true blue pan-India superstars.” The source further added that SRK’s strong fan base in the South, boosted by the impressive performance of Jawan in the region, and Allu Arjun’s growing popularity in Hindi-speaking markets make this collaboration a perfect match.
The campaign, which aligns with the summer season when cola sales peak, is rumored to be unveiled in late February or early March. It remains unclear whether the commercial has already been filmed or is yet to go on floors.
Three years ago, Shah Rukh Khan made waves with his first Thums Up ad, showcasing his iconic Pathaan look. The ad went viral, creating immense anticipation for his film. In November 2024, Allu Arjun joined the brand as its ambassador, adding his dynamic appeal to the cola giant’s marketing strategy.
This new collaboration between Shah Rukh Khan and Allu Arjun is expected to take Thums Up’s reach to unparalleled heights, blending Bollywood’s global appeal with South Cinema’s widespread fandom. Fans are eagerly awaiting this commercial, which is bound to be as electrifying as the stars themselves.