There is a 8-week-rule between the theatre and the OTT. The digital platform is supposed to release a film after 8 weeks of its theatre release. Post-lockdown, the filmmakers have demanded for shortening the period window to less days.
Interestingly, all the Hindi films that have released in cinemas since November have nevertheless followed the old directive. Meanwhile, the South makers have successfully changed the rules. Vijay’s super-hit film, Master, released within 16 days on Amazon Prime. The Telugu Christmas hit, Solo Brathuke So Better (2020), arrived on the pay-per-view platform ZeePlex within a week of its theatrical release, sending shockwaves in the trade.
On the other hand, Salman Khan’s starrer ‘Radhe’ has been unveiled on Saturday, March 13th, with a Zee logo beside it in the poster. Meanwhile, a writer reached out to, Shariq Patel, the Chief Business Officer of Zee Studios which has backed Radhe – Your Most Wanted Bhai and asked him if he plans to bring the actioner on the PVOD (premium video on demand) platform after a month.
To which Shariq replied, “No, not one month, we are looking at releasing Radhe – Your Most Wanted Bhai earlier on ZeePlex. What that window would be is something that we haven’t decided yet. But yes, we definitely plan to bring Radhe – Your Most Wanted Bhai within a month of its theatrical release on ZeePlex.”