Beauty and skincare play a vital role in the world of showbiz. Celebrities devote considerable time to makeup and elaborate hairstyles every day. As a result, numerous well-known personalities have entered the beauty business, establishing successful brands that have gained popularity quickly.
Here are some Indian actresses who have ventured into the world of skincare with their own skincare brands:
Bollywood superstar Deepika Padukone has embarked on her journey in the self-care industry with her brand “82°E.” Launched last year, the brand offers a range of products crafted from indigenous Indian ingredients. Deepika’s vision is to transform skincare into a meaningful ritual through her brand, encouraging individuals to prioritize self-care. With a focus on natural and locally sourced elements, she aims to bring a touch of India’s rich heritage to the world of beauty, offering consumers the opportunity to embrace a holistic approach to skincare with her carefully curated line of products.
2. Katrina Kaif
Katrina Kaif, a prominent celebrity in Bollywood, ventured into the beauty industry by launching her makeup brand, Kay Beauty, in 2019. In a remarkably short period, the brand gained immense popularity, becoming a favorite among the general public and earning recognition as India’s top drugstore cosmetics line. With the tagline, “It’s ‘Kay to be You,” the brand established a strong connection with women, positioning itself as an ideal and affordable makeup range offering premium quality products.
On her 33rd birthday, Bollywood actress Kriti Sanon partnered with PEP Technologies, the parent company of mCaffeine, to introduce Hyphen, a fresh skincare brand focused on delivering straightforward and practical skincare solutions. Beyond her role as an investor, Kriti Sanon plays a significant part in Hyphen as a co-founder, holding the position of Chief Customer Officer (CCO). Her involvement extends to various key aspects of the brand, including product formulation, research, design, testing, and ensuring customer satisfaction. As a hands-on co-founder, she actively contributes to shaping the brand’s vision and ensuring that it provides top-notch skincare solutions to its customers. Hyphen has introduced a lineup of three daily products with prices ranging from Rs 450 to Rs 650.
Lara Dutta, known for her beauty and ageless grace, ventured into the world of skincare and fragrances in 2018 with her brand, Arias. The actor attributes the inspiration for the brand to her personal journey, from her beauty pageant days to her successful acting career and her role as a mother.She introduced a skincare brand in 2019 that embodies the values of being vegan, cruelty-free, and environmentally friendly. The brand aims to provide effective skincare products crafted from natural ingredients while remaining affordable for consumers.
5. Priyanka Chopra
Priyanka Chopra is a multi-talented individual, excelling as an actor, producer, philanthropist, and restaurant owner. Additionally, she has ventured into the beauty industry by launching her own haircare brand, Anomaly. The brand is committed to environmental consciousness and advocates for clean beauty. Anomaly specializes in sustainable haircare products, ensuring they are cruelty-free and vegan. Furthermore, the packaging is made entirely from 100% recyclable plastic, showcasing Priyanka’s dedication to sustainability and eco-friendly practices.