Kriti Sanon becomes the new face of prominent retailer brand BIBA; stands out in in desi fashion

Kriti Sanon is now the face of big retailer BIBA

Kriti Sanon, the Bollywood actress has successfully managed to captivate people with her work for years, making her one of the most desirable faces in the brand world as well. Kriti has just been recently appointed as the Brand Ambassador for Biba Fashion Ltd’s modern Indian clothing brand Rangriti.

Kriti Sanon, the new Brand Ambassador, stated, “Rangriti makes Indian apparel attractive, comfortable, and inexpensive, allowing women to experiment with their appearance. I am excited to collaborate with Rangriti to make Indian fashion more appealing and enjoyable for ladies all around the world. I am thrilled to be working with Rangriti and being a part of this incredible journey.”

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“We are happy to have Kriti Sanon on board as our Brand Ambassador for Rangriti,” said Siddharth Bindra, MD of Biba Fashion Ltd. Her easy style, high fashion quotient, and free-spirited attitude make her stand out. Kriti was the ideal choice for a brand with comparable principles. Rangriti is a fashion brand for young and modern ladies who prefer to give a twist to their typical Indian clothing, and she is immensely famous amongst the youth throughout Tier 1 and 2 cities.”

On the work front, Sanon will work with Shroff again in Vikas Bahl’s action flick Ganapath, and Dhawan will appear in the horror comedy Bhediya. She will appear as Sita in Om Raut’s Adipurush (2023), with Prabhas and Saif Ali Khan. She’ll also work with Aaryan again in Shehzada, a remake of the Telugu classic Ala Vaikunthapurramuloo.